Holiday Crochet Tote
As Seen In Your Postcards
Blue is the Warmest Colour
The time it takes to write a love letter, cook a beautiful meal, or weave a blanket… Inspired by heritage craft and pastimes, our holiday crochet tote honors a nostalgic era—where good things are made by hand and meant to be treasured.
The Story:
Built With You
We wanted something that looked just as good slung over your shoulder at brunch as it did on a new-city adventure. So we started sketching a tote that felt like summer holidays, road trips, local weekends, and spontaneous café catch-ups — all in one.
You helped bring the idea to life, shaping the details and helping us turn that feeling into a tote you’d actually want to take everywhere.
The Story:
Material & Palette
Inspired by a friend's Tuscan wedding, and shaped by our community's input at every step — you were part of the design process from the start.
On Instagram, we posted polls asking you to vote on the trim colour, the logo colour, and the little design touches that could've gone a hundred different directions. It was fun, collaborative, and so helpful in guiding us to the final version.
The Story:
Designed for Real Life
The smallest details often require the most patience. We spent months refining the zipper—searching something durable for daily wear and smoothly glides so it doesn’t snag or stress the woven exterior.
Proportion was equally critical. The breakthrough was a wider, structured base. It also helps allows the pouch to stand on its own—maximizing usable space without adding bulk, and giving it enough structure to double as a casual clutch for evenings out.
The Story:
Field Testing
Before launching, we did what we always do — tested it on real people before moving into production. From the beach, airports, or just a casual café run, this tote fit everything we needed and ended up being the best part of every outfit.
Every batch still goes through random quality checks — colour consistency, stitching, durability — before it reaches you.
The Story:
Yours to Keep
This tote has been carried from coffee runs to weekend getaways, thrown over shoulders and packed into carry-ons — becoming one of those rare pieces that’s both practical and genuinely stylish.
Thoughtfully designed to be playful, memorable, and a little unexpected, it’s the kind of statement piece that adds personality to whatever you’re wearing.
Built with you, carried by you & loved by you — exactly how we planned it.