What do you pack when you’re heading on holiday? Sunscreen, sunnies, your best linen set... and now, your lips’ new favorite: Vitamin Lip Serum.
Let’s talk about why we made this and how it fits into your holiday essentials lineup—alongside our Holiday Crochet Tote.
P.S We want your help with naming our two lip gloss shades.
Table of contents
Why A Lip Serum?
We all know how there are so many lip products on the market. But somehow, most of them still dry our lips out. We wanted to create something different—something we’d actually wear every day and hydrates the lips. We settled on this really great, comfortable formula that's perfect for a quick touch up for a day of errands or sitting poolside with a cold drink.
A Gloss That Acts Like Skincare
The Vitamin Lip Serum is a hybrid formula. It gives you all the shine and soft tint of a gloss, but with the comfort of a treatment. Think: plump, juicy lips that feel as good as they look.
From our experience, most glosses evaporate or feel sticky—but we packed ours with nourishing ingredients to hydrate from within. No cracked lips. No tackiness. Just a smooth, glossy finish with a subtle, your-lips-but-better tint. You can wear it alone or under lipstick as a hydrating base.
Tested in Real Life (Not Just a Lab)
We put this serum through everything: meals, flights, long days out in the heat. It passed the test—no flaking, no drying, no annoying buildup. Just soft, cushiony lips that stay that way.
Here's What Our Testers Are Saying
Name Your Gloss
Vote for the final name so we can bring it to life with your touch on it just like all of our products and merch. We can't wait for you to finally have it, just in time for your summer plans.
Holiday Essentials—Gloss & the Tote
Summer plans are calling, and so is your tote. Whether it’s a last-minute beach run or a sunny stroll through the city, this bag’s got you. And while we put the finishing touches on our Vitamin Lip Serum (with your help, of course), let the holiday mood start now—with your essentials packed and a little gloss always within reach.
P.S Make sure you're signed up to our mailing list for your VIP promo code.
With love,
Alia
