Le Archive – Looking Back at BEDA’s Iconic 2025 Moments

Hey friends & lovers, how are we feeling about the end of the year? 2025 was a year of refinement, intention, and creation. We definitely had some major ups & downs here at BEDA, and we are so grateful that you were a part of this journey. Can we make a promise to hand hold each other through to the next? 

As always, we spent this past year listening closely; to your routines, rituals & feedback to craft products & moments. Thank you for being such a meaningful part of our community and for helping shape the decisions we made along the way.

So let's take a look back. This is our archive: the moments, milestones, and launches that defined the year.

One of our biggest milestones this year was the launch of Soft Touch. 

MATE got a glow-up, with an upgraded formula refreshed packaging — and after years of research and development, we finally launched the long-awaited Radiance Soft Crème.

The response? Overwhelming love. Formulas performed better than ever, and Radiance quickly became a staple — soft, luxurious and  innovative. Together as a set, it became staples in your routine that you could always rely on.

To celebrate Soft Touch, we hosted our biggest event yet at Alma House. We sipped Matcha by Matcha Masta, made affogatos with our special-edition BEDA Blue ice cream by Ice Cream & Cookie Co., and joined in playful activities from Rish’s Book Club.

You saw the products in real life, got exclusive previews of new launches, and made new connections. Meeting so many of you face to face was a perfect reminder that community has always been at the heart of what we do.

After countless requests, we launched the Vitamin Lip Serum Duo with intention. We never want to launch a product just for the sake of it. We really have to believe in the formula. and this gloss was something we were sure of. Non sticky, hydrating and high shine in two universally flattering shades. It solved all of our pet peeves with glosses in the market. 

You helped us choose the shade names: Mirror Mirror on the Wall and So Sick of Love Songs, inspired by iconic ’90s hits. You loved them, and they became a staple in daily routines — hydrating, high-shine, non-sticky, and a gloss you reached for, kept in your bag, and told your friends about.

You guys love our merch, and this year we saw the launch of some iconic new accessories:

• Holiday Crochet Tote — Cushiony, playful & iconically BEDA blue. We loved spotting it in all of your holiday post cards.

• Espresso Hair Claw — darker, moodier, sexier, and made more special with your help choosing the shade. Paired with our original Shell Claw, it became a cult favourite that goes with every outfit and every occasion.

• Raffia Travel Pouch — elegant, practical, and perfectly sized for whatever your day (or destination) calls for.

Here’s what we can share so far:

You may have spotted it on our socials — the Lip Gloss Case Keychain will be opening for pre-orders in 2026. It's refined, modern, yet timeless and also made even more special with your help in choosing the final colour. So, you already know the drill. Make sure you’re subscribed to our email list so that you can be the first to know.

For our loyal BEDA girls. We know the points system was messy — we’re sorry about that. 

We’re simplifying things with a subscription that makes sense: better value, fewer steps & with your convenience at the forefront. 

As we close the chapter on 2025, we’re excited for what’s next — more thoughtful launches, new experiences, and continued ways to celebrate the community that makes BEDA what it is.

With love, 

Team Beda