Reflecting on 2024: A Beda Girl's Year of Milestones, Growth, and Memories

As the year comes to a close, we’re taking a moment to look back on 2024 with full hearts and so much excitement for what’s ahead.

This year has been one of incredible growth, heartfelt connections, and milestones that we couldn’t have reached without our amazing community. 

Here are some of the highlights that made this year so special.

We welcomed new members to our team, each bringing fresh energy and unique perspectives to help us grow stronger together. This has been such an important step in shaping the future of our brand and community.

We also hit 10,000 followers on Instagram this year, a major milestone that we celebrated with immense gratitude.

We’re so thankful to have you as part of this journey.

In 2024, we launched our very own Beda book club, creating a space to share stories, ideas, and thoughtful discussions and spark new friendships. We had trivia nights, giveaways and read books we might've not picked up otherwise. 

It’s been incredible to see so many of you come together to bond over books and build lasting friendships.

Here's a detailed look back on our trivia nights. Sharing your thoughts and experiences with reading the books was the best part of the entire book club.

This year, we hosted 7 community events to meet you in real life! From workshops to casual gatherings, these moments allowed us to connect, laugh, and grow together. Seeing friendships blossom within our community has been one of the most rewarding experiences of the year.

Here are a few of our favs:

Our cafe date in collaboration with Butter Tgt. You guys enjoyed our special edition skinfood Book Club Cookies, Christmas lattes and also wrote loving handwritten notes to a friend. 

We laughed, we sipped and we also talked about how excited we are for the next trivia night happening soon on our winter read A Brilliant Friend by Elena Ferrante. 

It was the coziest time, the perfect community event to end the year.

Looking at our last community event of the year, let's look back on our very first. We were so giddy and nervous that it felt like finally going out on a date with someone you've been talking to online. We had the best time though and laughed so much.

Remember when we filled an entire hotel lobby to talk about all things TCM with our friends from Jing Botanics and YY Wellness?

We had matcha glow shots with Matchali. Look at us being holistic and healthy girlies. 

We also embraced nostalgia with cute temporary tattoos at our BYOB event with Sachelle Collective.

And we also had more intimate gatherings like our Art For Breakfast workshop, where we ate delicious pastries while hand painting ceramics in collaboration with Ves Studio.

We saw you guys calling yourselves 'Beda Girls' and it's just the cutest thing. So, in 2024 we wanted to create cute merch for you. 

You guys wore our NBB Boxers all summer long and you all looked so good in it.

We even had a summer picnic pop up with Perk By Kate.

We were all about embracing our softness and our Softies Only merch was so loved by all of you. Our signature Beda Blue just looks so good on everyone.

We launched our Positively Sensitive Club blog and had our limited edition tote bag to match.

But the claw clip cult really stood out this year. Having it being spotted all over the world from Singapore, California, London, Hong Kong and more. We received so many messages on how the Beda Claw has become a sort of conversation starter for so many of you to create new friendships. How wholesome.

POV: You brought the claw everywhere you went

We asked you guys on instagram to help us name our newest tote.

You guys have already been bringing it out everywhere, sending postcards from London and New York.

We've always been a big advocate for eating your skincare. So much so that we launched our signature skin food series this year, sharing skin-loving recipes that are easy and aren't boring. 

Hearing your stories about how it’s improved your skin has been the highlight of our year. WE built this formula together, and each story is a reminder of why we do what we do.

As we celebrate the wins of 2024, we’re already looking ahead with excitement. Project Radiance, our new skincare product, is making incredible progress, and we can’t wait to share it with you. It a slow and steady process, including members of our community to test each round of samples to ensure that we are developing the best formula possible for your guys' skin. 

You’ve asked, and we’re delivering—with new even more cute merch on the way, featuring even more fun and functional pieces. 

You can also look forward to more community events and book club events to foster meaningful connections and bring us all closer together.

To everyone who’s been part of our journey this year—thank you. Whether you’ve been with us since the beginning or joined us in 2024, your support means everything. Here’s to another year of milestones, memories, and magic.

With love, 

Rachel & Beda Team